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Why Choose AEG?

"We exist to redefine what you expect from your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we've never settled for good enough and we don't think you should have to either."

AEG strives to fulfill its core beliefs in responsible innovations that stand out today and help build a better tomorrow. From the first electric cooker and electrically powered fridge in the 1910s, to the first washing machine that guarantees no fading of colours, released in the past decade, AEG has been a pioneer in innovation for over a century.

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Freestanding Appliances

Choose from our wide range of freestanding appliances for all your household needs.

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Built-In Appliances

Our suite of built-in appliances is the perfect addition to your new kitchen.

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Pride Through Quality

AEG received Which? Large Kitchen Appliance Brand of the Year for 2023, an accolade recognising the value, durability and customer service offered by a manufacturer. Time, effort and dedication has been poured into every product in their catalogue in order to transfer to you the high standards that you desire. This award is a reflection of this and something they are wholly proud of. 

Washing with SoftWater Technology

Protecting fabrics and colours, SoftWater Technology filters harsh minerals from the laundry water which reduces colour fading for the first 50 washes and helps to reduces shape loss, helping clothes last longer and providing superior colour protection.

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Better Hydration with TwinTech

With TwinTech® No Frost you never have to defrost the freezer. Its dual cooling system keeps food up to 60% more hydrated than fridges with one evaporator. By not using dry freezer air, it maintains ideal humidity and keeps food from drying out.

Detection Technology with Induction Hobs

AEG have developed technology to assist with yoour cooking. These automatic functions serve to give recommendations on settings to use to improve the cooking experience:

SenseBoil: By detecting rising bubbles, the hob can automatically reduce the temperature to a light simmer 

Hob2Hood: Creating a hands-free hood experience, the hob can automatically change the speed of the extractor fan based on the heat of the hob.

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Flexibility for Cutlery

The MaxiFlex drawer is engineered to accommodate cutlery and utensils of many sizes, whether large or awkwardly shaped. Flexible dividers and maximised depth mean each load is customisable, allowing every item to be seamlessly loaded and cleaned in one go.

 

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Find all the AEG products we have to offer here.